The Ledger Syndicate published a small broadside of their Sunday comics on 7" by 9" plates. Employees of Eastern Color Printing Company in New York, sales manager Harry I.Wildenberg & salesman Max C. Gaines, thought if they put two plates together they would fit on a tabloid page & when folded would produce a book 7 1/2" x 10". Funnies on Parade was the result of the first printing. Procter & Gamble bought 10,000 copies of Funnies on Parade, consiting of reprints from the Sunday pages, to be given away as premiums.